FREE GBP AUDIT
Is your Google Business Profile Costing You Customers?
Most local businesses lose Map Pack rankings to gaps they could fix in a week.
Get a free audit scored against our 6-pillar Map Pack Playbook, delivered live: your profile on the screen, your score across all six pillars, and a ranked list of what to fix first. Fifteen minutes, yours to keep either way.
What We Audit
A comprehensive 6-point breakdown of the exact signals dictating your local search ranking.
1. Category Optimization
Ensuring your primary and secondary categories align perfectly with high-intent local search queries.
2. Profile Completeness
Verifying crucial business attributes, hours, descriptions, and structural data to maximize trust.
3. Review Sentiment
Analyzing response rates, keywords in reviews, and overall sentiment that impacts Map Pack placement.
4. Visual Content
Evaluating photo frequency, quality, and view metrics to boost customer engagement rates.
5. Product & Post Utilization
Reviewing active product listings, offers, and update posts that keep your profile fresh.
6. Competitor Benchmarking
Comparing your footprint directly against the top three ranking local competitors in your space.
How your profile scores
Strong
80-100 points
Your profile is sending the right signals. You are in or near the top 3, and growth comes from consistency: review velocity, weekly posts, and fresh visuals.
Potential
50-79 points
Some pillars are working, others are leaking rank. You are likely sitting between positions 4 and 15 in the Map Pack. Fixing your two weakest pillars is usually what breaks a profile into the top 3.
Limited
0-49 points
Major ranking signals are missing, and Google has little reason to show you over a competitor. The good news: profiles in this tier move fast once reviews, posts, and photos start flowing on a system.
What you walk away with
Your Profile Score across all 6 pillars, out of 100
Your Top Fix ranked first, with the reason it matters
Your Competitor Gap measured against the top 3 in your area
Hi, I'm Marla!
I run Google Business Profile and local search systems for service businesses across the Birmingham metro. I teach GBP workshops to business owners here, I have spoken at South Shelby Connectors, and I have been featured in Entrepreneur.
I will run your audit myself.
Marla Bainbridge, Founder, Leading a Google Business Profile workshop for Birmingham-area business owners.
Common Questions
Is the audit really free?
Yes, with no obligation. You get your score across all six pillars and a ranked list of what to fix first. Whether you fix it yourself or hire us afterward is entirely your call.
How is the audit delivered?
Live, in a 15-minute walkthrough. We pull your Google Business Profile up on the screen, show you what is working and what is quietly costing you calls, and compare you against the top three ranking competitors in your area. A PDF gets skimmed once. A walkthrough gets acted on.
What does the audit cover?
Six pillars: category optimization, profile completeness, review sentiment, visual content, product and post utilization, and competitor benchmarking. Each one is scored, and they roll up into a total profile score out of 100.
What does my score mean?
80 to 100 means your profile is sending the right signals and you are in or near the top 3. 50 to 79 means some pillars are working and others are leaking rank, which usually places you between positions 4 and 15. 0 to 49 means major ranking signals are missing, and those profiles tend to move the fastest once reviews, posts, and photos start flowing on a system.
What do you need from me?
Your business name and phone number. A link to your Google Business Profile speeds things up, but if you do not have it handy, we will find your profile.
Who is this for?
Service-based businesses in the Birmingham metro and Central Alabama that depend on local search to get found. Contractors, home services, medical and wellness practices, and professional services.
Is this a sales pitch?
The audit is the audit. If you want help implementing the fixes, ask and I will tell you what that looks like. If you want to take the list and run with it yourself, that is a completely fine outcome and it happens often.
Get Your Free Audit
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