Most small business owners start with a spark, an idea, a calling, a desire to do meaningful work. That’s how I began too.
After years of building businesses, I suffered from burn out under the weight of missing or disorganized systems, unfinished courses, and marketing that never seemed to stick, I knew there had to be a better way.
Back in 2010, I left my 9-to-5, packed my bags, and moved to a Mexican Caribbean island. Why? Because I craved freedom. I wanted to be my own boss, live life on my terms, and build something that actually felt good to wake up to.
So I did. I built businesses and created my own jobs from the ground up. And along the way, I learned what works, and what definitely doesn’t.
I learned the difference between having a job and having a business. It takes leadership and systems to accomplish this.
I learned that success doesn’t come from working harder or longer hours. It comes from having the right systems in place.
Systems that let you scale, serve your clients better, and actually take a day off without the stress.
EXPERIENCE
Isla Mujeres Businesses Owner, Marketing, Web design, Concierge development and communications, business development, account manager, CRM user. Vacation Rentals and Concierge 2010-present
Dinnertainment, 2011-present. Full service catering for vacationers. www.dinnertainmentislamujeres.com
Javi’sCantinaRestaurantBar,2 016-present www.javiscantina.com
MyIslaT-shirt,2 017-present,OnlineTshirt Store. www.myislatshirt.com
Educational Consultant
Rubicon International, 2007-2012 Curriculum Management System training and implementation
Freelancing building curriculum frameworks for schools.
Liberty School, 2011-2012 co founder, school director, curriculum director . Director of Curriculum and Instruction, 2005-2007
The Alexander Dawson School, Las Vegas, NV Director of Educational Technology, 2002-2005
Chadwick School, Palos Verdes Peninsula, CA Assistant Director of Technology, 2000-2002 Chadwick School, Palos Verdes Peninsula, CA Guest Lecturer,
Nevada State College, Las Vegas, NV 2005 Pepperdine University, Culver City, CA 2004-2005
Classroom Teacher, 1995-2000
Salon Owner, 1990-1993
Shear Expressions, Andalusia, AL
Product Trainer, 1996-1997
Goldwell Inc.
SKILLS
Curriculum development and training
Leadership and strategic planning CRM
Web and digital design
Sales, marketing, customer service and business development
Microsoft Excel and Google Sheets
Strong written and verbal communication skills
Consulting and strategic planning for software implementation Strong presentation skills Hyper-organized
LANGUAGES
English
Spanish (Intermediate)
EDUCATION
MS Administration, Pepperdine University, 2003 Focus: Educational Leadership and Administration
BS Early Childhood Education, Auburn University at Montgomery, 1995 BS Elementary Education, Auburn University at Montgomery, 1995