Google Business Profile Optimization
Your Google Business Profile is the listing that appears in Google Maps
and the map results above the regular links.
For a local service business, it produces more calls than the website does.
Google fills those map results by reading the profile: your primary category, your listed services, your reviews, your photos, and how recently any of it changed.
Most profiles were set up once, years ago, and haven't been touched since. That's the gap this service closes.
What's actually wrong with most profiles
We audit profiles every week. The same five problems account for most lost visibility:
Wrong or weak primary category. The primary category is the strongest single field on the profile. Businesses pick it once during setup, usually without checking what category the businesses outranking them use.
Services named in company language instead of customer language. A profile listing "Comprehensive Property Solutions" matches nothing anyone types. One listing "Water Damage Restoration" matches the 2am search.
No review velocity. Google reads review recency, not just count. Forty reviews that stopped eighteen months ago signal a business in decline.
Stale photos and zero posts. Activity is a freshness signal. Changing a date on nothing doesn't count. New photos and posts do.
Nobody measuring. Without rank tracking, the profile gets judged by feel. "We get some calls" is not a number.
If you recognize your profile in that list, you're the reason this service exists.
What Reputation OS does
Reputation OS is our productized system for running the profile correctly, every month, without you thinking about it.
Setup ($499, one time):
full profile rebuild.
Primary and secondary categories verified against what's ranking in your market.
Services rewritten to match real queries, with descriptions.
Photos organized and geo-tagged.
Q&A seeded with the questions buyers actually ask.
Baseline heat map scan so we know exactly where you stand on day one.
Monthly ($297/month, self-serve):
review requests automated into your job completion flow, so finished work turns into recent reviews.
Weekly posts published to the profile.
New photos added on schedule.
Monthly heat map re-scan with a report showing movement, point by point across your service area.
Profile monitoring, because Google accepts public edit suggestions to your listing and most owners never notice when one changes their hours or category.
Done-for-you add-on ($697/month total):
same system, plus we handle the review responses, the content, and the adjustments.
You see the report.
That's your whole job.
The heat map is the accountability layer.
A grid of points across your service area, your ranking checked at each one, monthly.
You watch the map change color or you ask us why it hasn't. We explain how the grid works on the [Local SEO Services] page.
The Trial, Stated Plainly
Reputation OS starts with a 30-day trial.
Card on file at signup, billing starts on day 30, cancel anytime before that and you pay nothing for the month.
We do it this way because the setup work happens in week one and we'd rather earn the conversion with a visible heat map than chase invoices.
No contract beyond month to month after that.
Not ready for that? Start with the free audit
We'll review your profile against the top three competitors in your category and send you a short recorded video: what's working, what's costing you, and the first change we'd make.
No call, no obligation.
If the video tells you that your profile is fine, you just saved $297 a month, and you'll know we'll tell you the truth when it matters.
Questions founders ask us
Is the profile mine or yours?
Yours, always. We work inside your Google account as a manager. Cancel and everything we built stays with you, including the improvements.
Can you just fix it once instead of monthly?
The setup alone helps, and the $497 [Local Visibility Audit] plus your own labor is a legitimate path. But the signals Google weights most, review recency and profile activity, are ongoing by definition. A one-time fix decays.
How fast does it move?
Profile corrections typically show in the 30 to 90 day window. Crowded Birmingham categories sit at the long end, smaller Shelby County markets at the short end. The monthly heat map means you're never taking our word for it.
Do you guarantee the 3-pack?
No. Anyone who does is guaranteeing something Google controls. We guarantee the work, the cadence, and a measurement you can read yourself.